Please note, lovers of thrills and burning asphalt, prepare to discover the latest news from the motorcycle market in this year 2023. Unfortunately, if you hoped for a spectacular recovery, think again! Motorcycle sales figures seem to progress to the rhythm of an asthmatic turtle fighting against a opposite wind.

After 2022 gloomy, when the motorcycle market suffered a fall in sales, expectations were great for this first half. Unfortunately, the assessment is rather mixed, even slightly depressing. With only a few thousand registrations of difference compared to the previous year, we can say that sales go around in circles, like a biker in a parking lot.

Over the first six months of the year, France recorded 111,149 motorcycle and scooter registrations of 125 cc and more, a timid increase compared to the previous year. But let's not celebrate too fast! After all, there are still half of the year to go, and who knows what fate has in love with two-wheelers?

Among the market players, Honda leads the dance with a first sparkling semester. The Japanese manufacturer has managed to seize 24,081 registrations, which gives it more than 21 % market share. With flagship models such as the Hornet 750 and the Transalp 750, Honda has seduced French bikers and prove that the brand can roar like a lion.

However, Yamaha and BMW Motorrad, who formerly completed the podium, had to brake their momentum a little, while Kawasaki found colors by hoisting himself in fourth place. The competition between the manufacturers resembles a frantic race, where some get ahead while others try to stay in the race with acrobatics worthy of a circus biker.

By taking a closer look at the ranking, we see that each brand is fighting to gain its share of the cake. KTM, Suzuki, Piaggio, Ducati and even Harley-Davidson are present, each trying to win on the sales track. The suspense is at its height, as during a speed race where competitors are close to each turn.

While the motorcycle market is trying to catch its breath, we are waiting for the rest of this exciting race. The road is still long, and the bikers look forward to the new features that could tip the trend. Let's cross your fingers so that the passion for driving in two-wheelers resumes the more beautiful and that motorcycle sales finally regain their champion's pace.

Honda - 24,081 - 21.67 %

Yamaha - 17.185 - 15.46 %

BMW Motorrad - 11,875 - 10.68 %

Kawasaki - 7.608 - 6.84 %

Triumph - 5.752 - 5.18 %

KTM - 5.316 - 4.78 %

Suzuki - 3.352 - 3.02 %

Piaggio - 2.825 - 2.54 % (2 -wheeled only, including Vespa)

Ducati - 2.619 - 2.36 %

Harley -Davidson - 2.556 - 2.30 %